I love the way Apple market their products, the huge extreme focus images of the Object and plain language descriptions of its features and their benefits. It seems so simple and right to make something good & then simply explain without hyperbole why it is good. For example this video currently on their homepage where one of their sales reps gives the world a guided tour of the new shuffle.

Daunted by having to write a post & inspired by Twitter’s 140 character constraint I intend to add regular writing to this blog in short 1-2 paragraph bursts.

http://www.emporis.com/en/wm/bu/?id=108074