I see this giant billboard on my walk to work each morning. It’s part of a campaign called Think+Create from the CPA (Charted Practicing Accountants? just spent a few minutes on their website looking for an explanation of the acronym but no dice). From the campaign site (http://thinkpluscreate.com): “The new campaign advocates that a CPA adds more than numbers to business. CPAs are logical and analytical; they are also innovative and visionary”. Is this focus because creativity/vision/innovation are things that can’t be easily quantified, duplicated or outsourced?

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