I think this video on Seth Godin’s site is wonderful & illustrative of human nature but I’m more impressed by guy #1 & #2 than #3. Guy #1 is out there having tremendous fun from the start no matter what anyone thinks, without his actions nothing happens. Guy #2 unlike everyone else sees #1 (”crazy dancing guy”) as an opportunity to have some fun & has the courage to join in hoping his watching friends will see the humor & be impressed. #2 is in Malcolm Gladwell’s parlance a “connector”, someone who acts as a conduit between realms, #3 & the next 10 or so people (#2’s friends) join in & together they form a tipping point. I also admire the guy who had the presence of mind to film the whole thing & keep on filming, though I do wish he’d had a tripod.

I love the way Apple market their products, the huge extreme focus images of the Object and plain language descriptions of its features and their benefits. It seems so simple and right to make something good & then simply explain without hyperbole why it is good. For example this video currently on their homepage where one of their sales reps gives the world a guided tour of the new shuffle.

Daunted by having to write a post & inspired by Twitter’s 140 character constraint I intend to add regular writing to this blog in short 1-2 paragraph bursts.

http://www.emporis.com/en/wm/bu/?id=108074